Faith in Nature was founded over thirty years ago, with a clear mission to produce skin and hair care products from naturally derived sources, that
had no synthetic additives and which damaged neither the user nor the environment. This is as true today as it was then.
We addressed the wordmarque, refreshing it by adding a subtle hint of nature
by incorporating a leaf silhouette into the ‘a’ character. Secondly we set a
photographic style that created depth and interest to the packaging. We focused strongly on a fresh colour pallette that complemented key ingredients within the product and also allowed immediate on-shelf recognition.
Due to ever increasing competition, focus on ethically produced and environmentally friendly products and production Faith in Nature had to look to expand into new markets in order to grow. Throughout its 30-year shelf-life the brand had become diluted and disjointed with no common theme in appearance, message or tone of voice. We were tasked with taking the brand back to its ‘grass-roots’ and more importantly values.
Since roll-out of the brand Faith in Nature have seen a 30% increase in sales
with this projected to grow year on year.