Bolton Credit Union with Fudge.
26/03/2009
David Eccles, Fudge MD explains…
“We are challenged with creating an identity to work on any level, across any
platform, be it online or offline. The new marque will be versatile enough to support
and complement any parent brands that may be required without suffocating them.
It’s a great brief, and one which is highly relevant in the current climate as Credit Unions offer an accessible savings facility, and low interest loans to members.
Fudge will have a responsibility to convey the importance of ‘saving as well as borrowing’, and we will be seeking to reinforce Credit Union’s core values – of being ethical, reliable, responsible, transparent, approachable and forward thinking."